Supervisor – Regional Marketing Jobs – MTN Uganda Limited

Job Title:   Supervisor – Regional Marketing

Organisation: MTN Uganda Limited

Duty Station: Kampala, Uganda

Reports to: Manager – Trade Marketing and Retail Management

 

About US:

MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.

 

Key Duties and Responsibilities:  

Strategic input

  • Translation and execution of the Marketing strategy into regional marketing plans
  • Manage and implement appropriate regional strategies to address the Consumer and business value proposition launches in support of the MTN Uganda Business strategy.
  • Ensure maximum leveraging of regional marketing Communications plans
  • Monitor competitive regional marketing activity aimed at the Consumer and business Segments and implement relevant actions to remain competitive.
  • Build MTN brand awareness, market presence, affinity, visibility, and likeability across target market sectors and across regions by using traditional and non-traditional media
  • Ensure alignment of regional marketing messages with overall Brand and Communications messages and themes
  • Liaise with Segmentation and Customer Insights teams to continuously deepen customer understanding through research and ensure an insight driven approach to communicating to customers.
  • Implement marketing programs for the allocated region to improve customer satisfaction in the regions
  • Implement relevant regional advertising and promotional plans across the sales channels in the region

Regional Trade Marketing Strategy

  • Contribute to, challenge, and implement the long-term strategy for Regional Field and Trade Marketing and ensure alignment of all activities undertaken in the unit to the strategy
  • Analyze Regional market share trends and highlight areas that may be developed further
  • Trade Marketing/Category Management process and solutions with external & internal customers to grow market share in the regions
  • Contribute to the development of the Regional Trade Marketing plan to achieve defined business objectives for all regions
  • Analyze competitors’ actions and positioning in the regions
  • Develop, implement, and manage a Regional Trade Marketing and Communications plan in line with brand, target segments, value propositions and retail sector requirements
  • Lead organizational thinking on Regional Trade marketing communications
  • Coordinate and implement marketing programs that increase MTN’s regional brand presence and market share
  • Act as the conduit between Sales and Marketing in the region, focusing on influencing key stakeholders to deliver activity that sits within the overall Marketing/Brand Strategy of the specific region.
  • Work closely with the sales team to ensure that trade marketing plans are aligned with sales objectives and revenue targets

Operational Planning and Execution

  • Develop and implement promotional activities in the region.
  • Develop, execute, and monitor performance of all programs designed to increase MTN’s market presence in the allocated region
  • Manage and monitor the execution of Regional Trade Marketing initiatives including but not limited to;
  • Attending radio interviews to support and promote MTN’s customer value propositions incl. the ‘promoter’ score
  • Ensuring MTN’s brand building activities in the assigned region are consistently executed in line with the MTN Brand guidelines/strategy including but not limited to ATL (radio, TV, outdoor…), Trade activity incl. retail and signage visibility, sponsorships…
  • Supervising and reporting on the execution of trade activations and performance of 3rd party vendors deployed to support this function
  • Assisting the media team in managing and monitoring booked media properties in the respective regions
  • Contribute to the Company’s goals and objectives and improve market share, customer satisfaction and productivity performance in the regions
  • Develop trade promotional plans with key customers and channels for the region
  • Ensure alignment across the Sales and Marketing organizations on field sales needs and marketing initiatives, including coordination with Trade Marketing Manager and budget management.
  • Monitor and improve processes to link all Marketing activities with the activities of the Sales team in the regions
  • Ensure alignment across the Sales and Marketing units on field sales needs and marketing initiatives, including coordination for delivery of Trade Marketing requirements
  • Translate Marketing Communications strategy into operational implementation plans, and drive the execution thereof
  • Develop a Regional Trade Marketing plan and contribute to the overall Trade Marketing strategy
  • Own the Regional Trade marketing calendar and work with Marketing Communications to integrate and align with the overall MTN campaign roadmap
  • Oversee execution of POS/BTL campaigns through regional Trade Marketing programs
  • Development and roll out of Customer engagement programs, activities and competitions in the regions
  • Identify, evaluate and assess new Regional Trade Marketing opportunities
  • Consider local conditions, as well as competitor activity to create competitive advantage
  • Engage with multiple stakeholders both internally and externally to maintain operational standards and to ensure relevance of activity.
  • integrate into the Engine Room operating and reporting framework to ensure effective management of regional performance.

Customer Management

  • Work with sales and service teams to define customer experience requirements for the Consumer segments in the regions
  • Ensure customer needs and requirements are satisfied through appropriate systems, processes, and procedures.
  • Align service delivery across regions to changing market segment requirements and enhance customer experience.
  • Understand regional customer needs; develop and fine-tune systems to meet those needs accordingly within the scope of the defined end-to-end customer experience
  • Define the overall specifications of the end-to-end customer experience for the regions in coordination with the CEX team.
  • Develop specific communication and promotion campaigns with Marketing Communications team and work with Customer Development and Retention to develop usage stimulation and retention campaigns
  • Identify trends/patterns pertaining to customer needs in the regions and filter this information through the business to continually improve all aspects of service delivery.

Customer Satisfaction

  • Align service delivery to changing regional dynamics
  • Understand regional customer needs and develop and fine-tune systems accordingly
  • Ensure regional customer needs and requirements are satisfied through appropriate systems/processes/procedures

Financial Management

  • Ensure that sales teams reach desired targets on gross and net acquisition, ARPU and market share figures in the regions
  • Manage the effective execution of allocated POS/Retail Communications and contractual obligations in the regions
  • Forecast, plan, develop and review regional budget to provide MTN with return on investment
  • Manage and optimize the budget at regional level ensuring all expenditure is in line with the agreed budgets
  • Monitor costs and determine initiatives to optimize resources.
  • Identify opportunities to generate additional revenue




Qualifications, Skills and Experience:

  • The applicant for the MTN Uganda Limited Supervisor – Regional Marketing job must hold a Bachelor’s degree in a business-related course with a bias in Marketing.
  • Professional certification like CIM is of added advantage.
  • In depth understanding of the telecommunications industry, FMCG and brown goods marketing principles
  • At least 5 years of experience in leading retail and service operations in the mobile technology and/or in retail-intensive B2C industries, preferably with a significant service and technology dimension
  • At least 5 years of experience in similar positions, in fast-moving technology intensive industries
  • A strong background in marketing and/or advertising

 

MTN Uganda Limited has the obligation to safeguard its employees through providing a working environment that is safe and without risk to the health of its employees. MTN has a Vaccination policy for all its employees to be fully vaccinated against Covid-19 in order to work from its offices and premises. Female applicants are strongly encouraged to apply.

 

How to Apply:

All candidates who wish to join MTN Uganda Limited in this capacity should apply online

 

Click Here

 

Deadline: 27th September 2022

 

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