Head of Marketing and Business Development Employment Opportunity – Finance Trust Bank (FTB)

Organization: Finance Trust Bank (FTB)
Duty Station:  Kampala,
Uganda
Reports to: Executive Director
About US:
Finance
Trust Bank is licensed as a Tier 1 Commercial Bank after taking over the
financial services business of Uganda Finance Trust Limited (MDI). Finance
Trust Bank is a fully-fledged commercial bank serving a clientele of over
350,000 depositors and over 28,000’ borrowers, through a network of 36 branches
countrywide. The bank offers a variety of Products and services including;
Savings, Current accounts, Loans, Money transfer services and Bills payments to
its target market which comprises of micro, small and medium entrepreneurs,
salary earners and youth.
Job Summary: The Head of Marketing and Business Development
will take lead in planning, coordinating business development through product
development, branding, market research, and marketing of the Banks products and
services.
Key Duties and Responsibilities:  
  • Develop, review and implement the Business
    Growth and Marketing strategy of the Bank in line with the Corporate
    Strategy.
  • Prepare and monitor the departmental budget
    and annual activity plan.
  • Keenly review and update the brand policy and
    monitor its implementation to ensure that it is compliant with the brand
    specifications and supports business growth.
  • Review and update the product development
    policy and procedures and ensure its implementation through relevant
    methodology such as market intelligence, feasibility studies, etc.
  • Develop and authorize presentations for all
    bank representations, marketing content for key promotional messages, such
    as the Finance Trust Bank website, media adverts and publications,
    newsletter, etc.
  • Regularly review and update the research
    policy of the bank and ensure its effective implementation and relevance
    to the business and sales growth.
  • Develop new products or
    enhancements/refinements on existing products, monitor product
    performance, and make recommendations on product features to ensure
    competitiveness of the product portfolio.
  • Design new sales plans/programs within the
    targeted market segments, monitor and coordinate sales campaigns/ drives
    on existing and new products from the various market niches to ensure
    business growth.
  • Mentor, coach, and monitor the performance
    for all staff in the department to ensure target realization, and appraise
    the performance of the BD manager and Marketing manager.
  • Equip staff with sales skills by carrying out
    training on selling tips, participate in creating product awareness
    training to both staff and customers to drive business growth.
  • Ensure an efficient customer relationship program
    with all stakeholders in the Private sector, Public sector and media
    fraternity.
  • Represent the bank on key functions and make
    presentations to business prospects and key stakeholders.
Qualifications, Skills and Experience:  
  • The ideal candidate for the Finance Trust
    Bank Head of Marketing and Business Development career opportunity should
    hold a bachelor’s degree in Commerce, Marketing or Business
    Administration. A post graduate degree/ diploma in a business related
    field will be an added advantage.
  • Professional qualifications in CIMA.
  • A minimum of four years’ experience at
    managerial level in a service industry.
  • Computer literate in Microsoft Office
    packages and Internet Explorer.
  • Leadership and management skills, such as
    sound judgment, organizational and planning qualities.
  • Proven ability to develop the strategy and
    activity work plans for the department.
  • Ability to conduct market research.
  • Ability to plan and develop budgets and
    funding plans.
  • Working knowledge of the economic and market
    trends, and be adaptable to changing trends
  • Proven ability to establish and maintain good
    relationships with key industry players.
  • Bring assignments to a conclusion and within
    set deadlines.
  • Excellent self-presentation skills
  • Excellent written and spoken communication
    skills
  • Possess self-drive and be a self-starter.
  • Excellent communication skills
  • Highly creative and adaptable to change.
  • Ability to work independently as well as in
    team.
  • Ability to conceptualize issues
  • Work well under pressure.
  • Flexibility and willingness to travel
    upcountry.
How to Apply:
All
qualified candidates should submit their applications which should include;
photocopies of academic testimonials, a CV with at least three reference
contacts, including the most recent employer, and telephone number to; Head,
Human Resource, Finance Trust Bank, Plot 115 & 121, Katwe, P. O. Box 6972,
Kampala, Uganda.
Deadline: 8th June, 2016

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