The Ugandan Jobline

• To
  market the University effectively to a wide range of audiences, both
  within the Uganda and beyond, including potential and current students,
  influencers, supporters, partners, staff, and the media
• To
  work with Admissions, Quality Assurance, and Planning departments to plan
  and commission market research to support that goal
• To
  communicate positive and consistent messages to all target audiences
• To
  control and develop the University brand
• To
  manage all corporate design, including the corporate visual identity
• Ensure
  that the content and presentation of all forms of corporate communication,
  both traditional and new media, are of a consistently high quality
• Provide
  strategic direction in the development and management of key University
  events
• Work
  with colleagues across the University to deliver the best possible
  customer service (both internal and external) .
• Do
  consultation with office responsible for development
• Promote
  a methodology that enables the University to qualitatively and
  quantitatively measure communications and marketing strategy.

• Inspire
  and develop the Communications and Marketing team in planning and managing
  events, corporate communications & marketing and related activities.
• Work
  with the Academic Affairs Division, deans, regional colleges and other
  University departments to ensure coordination between the development and
  implementation of the University’s communications and marketing strategy
  and its recruitment (students and staff) strategy
• Direct
  the management and development of the University brand, ensuring that all
  communication and marketing activities reflect the Uganda Christian
  University brand, and its associated vision, purpose and values
• Communicate
  a balanced and consistent image of the University, both internally and
  externally
• Develop
  the University’s career and placement strategy to provide market-place
  opportunities for our students and build stakeholder partnerships
• Promote
  the University and its associated activities effectively to a wide range
  of audiences, both in the Uganda, the region and beyond, working with
  faculties and the University management
• Pro-actively
  manage media relations and media coverage
• Provide
  direction for promotional material (including online and visual materials
  and advertising) and internal and external communications in all media
• Monitor
  the management of relationships with external agencies in relation to PR,
  design, printing etc.  – ensuring quality of service and
  value-for-money
• Support,
  maintain and develop key relationships with individuals, external groups,
  partner organisations, influencers, local communities and other
  stakeholders
• Provide
  strategic direction for the planning and management of major corporate
  marketing events
• Represent
  the University at external functions where appropriate
• Work
  closely with senior management in responding to any crisis that requires
  the support of the communications team, and be part of the crisis
  management team
• Fulfil
  any general duties required of a Head of Department, including: leading
  and developing the service to ensure continuous improvement; preparing
  local plans; preparing and managing delegated budgets;
• Organising
  staff appraisals; ensuring appropriate staff development is undertaken and
  communicating with staff on a regular basis.
• Guide
  work to affirm and test the University’s brand personality in its
  different markets and ensuring that all communications reflect the brand.
• Perform
  any other job roles as assigned by superiors

• The
  applicant should hold a Master’s degree in communications or journalism or
  in  any related field from a recognized institution of higher
  learning
• A
  bachelor’s degree in Communications or Journalism or in any related field
  from a recognized institution of higher learning
•  Proficient
  in written and spoken English
• Ability
  to design and implement a communication strategy for complex institutions,
  including: formulating content and material that reflects our brand
  (distinctive ethos, programmes/services and products)
• Knowledge
  of different target audiences and their particular needs for information,
  including different audiences inside and outside East Africa
• Knowledge
  of modern communication methods including social networking and web
  strategy
• Knowledge
  of Uganda, East Africa, and global media networks and the ability to place
  our content in them
• Ability
  to quickly formulate responses to inquiries from a variety of sources
  about the University
• Ability
  to motivate and mobilize staff, contributors, and contractors
• Ability
  to quickly review materials submitted for approval and generate
  substantive feedback in appropriate style.
• Personal
  maturity and emotional intelligence

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