The Ugandan Jobline

• Steward of the brand that supports our new brand promise, brand
  vision, brand position, brand architecture and achieves overall business
  goals for the brand.
• Engage, inspire and galvanize the organization around the brand
  vision, position and strategies for the brand portfolio so they are clear
  in bringing them to life in their areas of functional expertise.
• Participates in brand strategy discussions and in setting a
  bulls-eye consumer target.
• Work collaboratively with marketing communications to execute
  packaging designs consistent with a determined communications hierarchy
  and a global style guide.
• Participates on a cross-functional team to develop new products
  following the process, including analyzing information to help set the
  sales forecast and financials and writing concept statements for consumer testing.
• Work closely with many teams, including product developers,
  researchers, marketing personnel and creative consultants to make sure the
  portfolio brand values and image are followed. You will ensure the brand
  remains relevant to consumers and that all initiatives support the brand
  promise.
• Analyze historical new product launches, and reports on vitality
  rates.
• Analyze consumer trends and information, and categories to help
  identify product categories to enter as future sources of growth.
• Drive consumer understanding and insights that define the prime
  prospects’ needs, attitudes and values in order for consumers to have
  stronger and more impactful brand experiences.
• Lead consumer and brand learning plan development and oversee
  execution and findings of research studies.
• Analyzes market, consumer, and competitive information to support
  brand manager in setting
• New product pricing and managing price on existing items.
• Analyzes consumer, category, competition, and channel/customer as
  part of a situation assessment.
• Assist in development of pricing & pack strategies, to improve
  margin.
• Carry out analysis and periodical reviews of the brand, competitive,
  category, customer and consumer trends to enhance the brand’s equity and
  marketplace performance.
• Analyze and provides consumer, category, and brand information to
  support channel marketing and sales in category management and sales
  presentations.
• Review channel and customer-specific point-of-purchase trade plans
  and provides feedback on consistency with marketing plan.
• Analyze current performance, trends, market conditions, and other
  contributing factors to recommend revenue goals.

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