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Job Title:   Senior Manager – Marketing & Customer Value Management

Organisation: MTN Uganda Limited

Duty Station: Kampala, Uganda

Reports to: General Manager, Growth and New Business

About US:

MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.

Job Summary:   The Senior Manager Marketing and CVM will mainly develop and execute the overall Home Broadband marketing strategy for the acquisition and retention of customers; and grow the value of those subscribers in liaison with the Chief Marketing Officer.

Key Duties and Responsibilities:

• Provides strategic input in developing the overall strategic direction for Home Broadband.
• Assisting in the development of the HBB business and marketing plan up to the gross revenue line.
• Responsible for determining HBB product and service range, development of such products and ensuring they remain competitive and operationally sound with the market.
• Liaise with Brand and Communications team to develop advertising and brand strategies, execute advertising plans and establish a comprehensive communication plan.
• Coordinate HBB research requirements from primary, secondary research to competitive intelligence.
• Provides analysis of actual market performance against plans and prepares reports appropriately.
• Develops company tariffs and pricing for all existing and for new products and services under HBB.
• Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports and dashboards together with the CVM team
• Provide input into proposition development process through engagement and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
• Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
• Analyze commercial impact of BTL programs on HBB product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
• Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
• Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
• Design and develop CVM daily, weekly and monthly dashboard to monitor HBB health and profitability.

Qualifications, Skills and Experience:

• The applicant for the MTN Uganda Senior Manager – Marketing & Customer Value Management job must hold a bachelor’s degree in marketing, Administration, Commerce or a related field from an accredited University.
• Master’s in business administration, Statistics or Business Computing is an added advantage.
• Five years of experience of marketing or commercial experience in Telecoms Industry
• Three years’ experience in telecommunications and business management with strong understanding of telecommunication industry products and emerging markets
• At least one year of experience in managing customer analytics and business intelligence projects and initiatives.
• Proficient with MS Office application especially Excel and Power Point
• Statistical analysis and machine learning model development
• Business analysis and intelligence
• Customer value management (customer analytics and campaign management)
• Business management training. Performance Management.
• Advanced accounting training and statistical modelling
• Strategic understanding of the Telecommunications environment.
• Advanced knowledge of SQL, python and any other data manipulation modules
• Knowledge of the Business Strategy.
• Effective oral and written communication skills.
• Effective Business writing skills.
• Exemplary Planning and Time Management skills.
• Good interpersonal skills.
• Must have attention to detail.
• Conceptual Thinker, Problem Solver, Improvement Driver, Culture and Change Champion, Relationship Manager, Results Achiever, Operationally Astute

NB: Female applicants are strongly encouraged to apply.

How to Apply:

All candidates who wish to join MTN Uganda Limited in this capacity should apply online at the link below.

Click Here

Deadline: 27^th November 2023

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