Senior Manager – Marketing & Customer Value Management Jobs – MTN Uganda Limited


Job Title:   Senior Manager – Marketing & Customer Value Management

Organisation: MTN Uganda Limited

Duty Station: Kampala, Uganda

Reports to: General Manager, Growth and New Business


About US:

MTN-Uganda is the leading telecommunications Company in Uganda, providing payphone, fixed lines, fax/data, internet and mobile services.


Job Summary:   The Senior Manager Marketing and CVM will mainly develop and execute the overall Home Broadband marketing strategy for the acquisition and retention of customers; and grow the value of those subscribers in liaison with the Chief Marketing Officer.


Key Duties and Responsibilities:

  • Provides strategic input in developing the overall strategic direction for Home Broadband.
  • Assisting in the development of the HBB business and marketing plan up to the gross revenue line.
  • Responsible for determining HBB product and service range, development of such products and ensuring they remain competitive and operationally sound with the market.
  • Liaise with Brand and Communications team to develop advertising and brand strategies, execute advertising plans and establish a comprehensive communication plan.
  • Coordinate HBB research requirements from primary, secondary research to competitive intelligence.
  • Provides analysis of actual market performance against plans and prepares reports appropriately.
  • Develops company tariffs and pricing for all existing and for new products and services under HBB.
  • Drive the ROI of base management activities through ensuring the provision and continuous improvement of actionable insights, analysis, CVM reports and dashboards together with the CVM team
  • Provide input into proposition development process through engagement and provide technical advice on the Base management implications regarding prioritization of specific initiatives.
  • Manage delivery of insight for customer base to the rest of the business, including actionable value- and needs-based segmentation linked with competitor intelligence, and market research.
  • Analyze commercial impact of BTL programs on HBB product penetration/uptake, ARPU and value churn and conduct operational analysis of base to identify opportunities to apply products and tariffs to maximize value.
  • Monitor campaign results, including compilation of periodical activity, budget compliance and feedback reports to design new value propositions.
  • Evaluate customer propensities to respond to campaigns and forecast the impact of campaigns ‘on customer usage and behavior.
  • Design and develop CVM daily, weekly and monthly dashboard to monitor HBB health and profitability.

Qualifications, Skills and Experience:

  • The applicant for the MTN Uganda Senior Manager – Marketing & Customer Value Management job must hold a bachelor’s degree in marketing, Administration, Commerce or a related field from an accredited University.
  • Master’s in business administration, Statistics or Business Computing is an added advantage.
  • Five years of experience of marketing or commercial experience in Telecoms Industry
  • Three years’ experience in telecommunications and business management with strong understanding of telecommunication industry products and emerging markets
  • At least one year of experience in managing customer analytics and business intelligence projects and initiatives.
  • Proficient with MS Office application especially Excel and Power Point
  • Statistical analysis and machine learning model development
  • Business analysis and intelligence
  • Customer value management (customer analytics and campaign management)
  • Business management training. Performance Management.
  • Advanced accounting training and statistical modelling
  • Strategic understanding of the Telecommunications environment.
  • Advanced knowledge of SQL, python and any other data manipulation modules
  • Knowledge of the Business Strategy.
  • Effective oral and written communication skills.
  • Effective Business writing skills.
  • Exemplary Planning and Time Management skills.
  • Good interpersonal skills.
  • Must have attention to detail.
  • Conceptual Thinker, Problem Solver, Improvement Driver, Culture and Change Champion, Relationship Manager, Results Achiever, Operationally Astute


NB: Female applicants are strongly encouraged to apply.


How to Apply:

All candidates who wish to join MTN Uganda Limited in this capacity should apply online at the link below.


Click Here


Deadline: 27th November 2023


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Date Posted 2023-11-20
Valid Through 2023-11-27
Employment Type FULL_TIME
Hiring Organization MTN Uganda Limited
Job Location Kampala, Kampala, Kampala, 0256, Uganda

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