The Ugandan Jobline

Job Title:   BTL Manager

Organisation:  Wave Mobile Money

Duty Station:  Kampala, Uganda

About US:

Wave Mobile Money is building a cashless Africa – starting in Senegal, Cote d’Ivoire, Uganda & now in Mali. Without access to financial institutions, people are forced to keep their savings under the mattress. Small business owners rely on lenders who charge extortionate rates. Parents spend hours waiting in line to pay school fees in cash. We’re solving this by building financial services that just work: no account fees, instantly available, and accepted everywhere. In places where electricity, water and roads don’t always work, you can still send money with Wave.

Job Summary:  We’re looking for a BTL Manager who’s creative, resourceful, and has experience executing large-scale, below-the-line marketing strategies within African markets. You’ll help manage the day-to-day operations of our BTL marketing activities and mobile money branding as we rapidly scale our business and help us maintain desirable user growth and agent activation rates.

Key Duties and Responsibilities: 

• Manage day-to-day logistics of marketing operations: roadshows, stands, events, etc.
• Plan and implement special marketing programs according to the above plan
• Understand marketing and commercial sectors goals and constraints and translate these into relevant action sheets & marketing briefs
• Accountable for preparing and arranging projects Launch plans
• Provide reports, specifications, and creative briefs
• Recommending sources (new channels, partnerships, alliances through networking and influencers) for the growth of our users; basically, help create and develop new BTL activations.
• Assist in creating, implementing, and developing an annual marketing plan
• Manage the relationship with the BTL agencies.
• Plan & supervise the seasonal on-ground activations & promotions.
• Draft and execute specific marketing programs according to the plan
• Key details

Qualifications, Skills and Experience:

• The ideal applicant must hold a Bachelor’s degree in business, marketing, or similar area
• At least four years of relevant work experience at a marketing agency, telecom, payment service provider, FMCG or financial institution.
• Speak and write English fluently.
• Knowledge of one or more local languages
• You might be a good fit if you.
• Have successfully executed marketing operations and events.
• Love to be in the field and do not mind doing some handy work.
• Are diplomatic and have excellent communication skills.
• Are detail-oriented and seek to achieve excellence in everything you do.
• Enjoy owning projects – you’re autonomous yet know when to escalate problems.
• Are intellectually curious, creative in the way you go about tackling problems, and embrace failure as a means to spark innovation and growth.
• Adjust quickly to changing priorities and conditions.
• Think about culture and process from the users’ perspective.

How to Apply:

All interested and qualified candidates should apply online at the link below

Click Here

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