Marketing Manager Employment Opportunity – Soroti Fruits Limited (SOFTE)

Organisation: Soroti
Fruits Limited (SOFTE)
Duty Station: Uganda
Reports to:
Chief Executive Officer (CEO)
About US:
Soroti Fruits
Limited (SOFTE) is a fruit processing plant and a subsidiary of Uganda
Development Corporation (UDC). The company will also produce ready to drink
fruit juice as well as concentrates from Ugandan produced fruits notably
Oranges, Mangoes and Pineapples.
Job Summary: The
Marketing Manager will be the lead person in the implementation of the Marketing
and Sales Strategy.
Key Duties and Responsibilities: 
  • Ensure that periodical market research activities are undertaken on
    fruit juice market in order to develop and maintain an appropriate product
    mix and marketing strategies
  • Putin place a pricing strategy that will ensure effective market
    penetration in the targeted markets and maximize profits for the company
  • Organize and manage the launch of the SOFTE brand on the market:
  • Promote and position SOFTE brand and products on the market;
  • Establish and manage a distribution strategy that will ensure
    effective penetration of SOFTE brand and products in the targeted markets
  • Develop and implement an elective export marketing strategy
  • Maintain good public and media relations by winning the support al media
    institutions, media managers and reporters;
  • Supervise, coordinate and appraise the performance of the marketing
  • Ensure that SOFTE teams offer good customer service throughout all
    business interaction with customers
  • Perform any other official duties as may be assigned by the CEO

Qualifications, Skills and Experience: 
  • The applicant must hold a Master’s Degree in Business Administration
    Marketing Option), Marketing or related degree
  • A professional membership qualification e.g. Chartered Institute of
    Marketing (CIM) is an added advantage.
  • Eight years of experience working as a Marketing or Sales Manager in
    a First Moving Consumer Goods organization.
  • Should be result oriented, team player with a high degree of
  • Excellent communication skills
  • Proficiency in relevant computer packages
  • Should have good leadership skills
How to Apply:
accompanied with detailed curriculum Vitae, copies of academic transcripts and
certificates, telephone contact, names and addresses of three referees should
be addressed to
The Chief Executive
Soroti Fruits
Plot 1-4, Pineapple
Road, Soros Industrial & Business Park, Arapai,
P.O.Box 154, Soroti.
Email to: 
Deadline: 22nd March 2019
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