Marketing Specialist ECP Project Job Opportunities – Rural Electrification Agency (REA)

Organization: Rural
Electrification Agency (REA)
Duty Station: Kampala,
Reports to:
Manager, Connections Department
About US:
Electrification Agency (REA) is the secretariat of the Rural Electrification
Board (REB) established by statutory instrument 2001 No. 75. REA is mandated to
implement Government’s rural electrification programs. The Government of Uganda
through REA is implementing a number of electricity connection projects with
financial support from development partners to meet national electricity access
About ECP Project:
The Rural
Electrification Agency (REA) is implementing the Electricity Connections Policy
(ECP) whose goal is to increase electricity access from the current 20% to 60%
by 2027. The ECP was designed to address the major challenges that have kept
electricity connections low and hence enable acceleration of connectivity
throughout Uganda. The ECP targets to achieve a minimum of 300,000 connections
per year in order to achieve this goal
Job Summary: The
Marketing Specialist will support REA in implementation of the marketing and
mobilisation activities for connections under the ECP. He/She will support the
planning, coordination, implementation and monitoring oi the marketing
activities to enable realisation of the connection targets under the ECP.
Key Duties and Responsibilities:
  • The Marketing Specialist will work at REA’s Connections Department,
    together with other ECP implementing agencies, distribution companies and
    the marketing firm in planning and implementing the marketing and
    mobilization initiatives/ campaigns.
  • Work with Service Providers and consultants to design appropriate
    marketing strategies, plan and execute marketing and mobilization
    activities to support effective implementation of the ECP.
  • Prepare work plans and budgets for marketing and mobilization
    activities for REA and Electricity Service Providers.
  • Plan, prepare and manage the publication of promotion material.
  • Plan, implement and manage marketing and promotion events throughout
    the country.
  • Periodically evaluate the effectiveness of all marketing and
    promotion activities and make appropriate recommendations.
  • A marketing plan for the next 6 months before a marketing firm is
    brought on board. A draft marketing plan will have to be delivered.
  • Prepare monthly, quarterly and annual progress reports indicating
    the number of marketing and mobilisation activities undertaken and the
    likely impact. The report should also indicate the challenges and planned
    marketing and mobilisation activities for the following period.
  • Ensure synergy and consistency in the planning and implementation of
    activities with the different players under the ECP.
  • Support REA in engagement and management of externally sourced
    marketing and promotion consultancies, among others:
    • Preparation of Terms of Reference;
    • Ensuring that marketing and promotion activities are carried out in
      accordance with the contracts and within agreed timelines.
    • Ensuring compliance with safeguard, fiduciary and other requirements
      for marketing and promotion activities.
    • Preparation of progress and assessment reports and updates as
  • Perform any other relevant activities to support implementation of
    the ECP.
Key Performance indicators:
  • A marketing plan for the period before a marketing firm is brought
    on board.
  • Progress reports i.e monthly, quarterly indicating the number of
    marketing and mobilisation activities undertaken and the likely impact.
  • Periodic monitoring reports for marketing and mobilisation activities
  • Monthly assessment reports of the performance of the marketing firm.

Qualifications, Skills and Experience: 
  • The ideal candidate must hold a Bachelor’s degree in marketing or
  • Master’s degree marketing or communications
  • Possession of and membership to professional bodies such CIM will be
    an added advantage.
  • At least 7 (seven) years’ experience in planning, implementation and
    coordination of mass marketing and mobilisation initiatives preferably in
    Uganda’s electricity sector. Experience in designing marketing strategies,
    materials and messages for given target groups and the public will be
  • Highly motivated, innovative, pro-active and committed team player.
  • Excellent written and verbal communication skills. Fluency in
  • Excellent report writing skills.
  • A high level of interpersonal and management skills and ability to
    work with teams in the organisation at all levels.
  • Must be able to work under pressure and tight deadlines.
  • Computer knowledge and skills in MS Word, MS excel and
    internet/email is a mandatory requirement.
  • Proven integrity and confidentiality in handling public resources.
How to Apply:
All suitably
qualified and interested candidates should send their applications including
detailed Curriculum Vitae and copies of relevant academic documents together
with names of three professional referees (and their email / day time telephone
contacts) to:
The Executive
Director, Rural Electrification Agency, Plot 10 Windsor Loop, Kololo 2nd Floor,
House of Hope P.O. Box 7317 Kampala – Uganda.
Deadline: 14th September 2018
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