Channel and Trade Marketing Manager Jobs – Coca-Cola Beverages Africa

Job Title:  Channel and Trade Marketing Manager

Organisation: Coca-Cola Beverages Africa

Duty Station: Kampala, Uganda


About US:

Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.


Job Summary:   The Channel and Trade Marketing Manager will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value and leading local operational Channel and Trade Marketing strategies.


Key Duties and Responsibilities:

  • Develop Key Customer Service Drivers to enable revenue growth and margin expansion.
  • Develop and execute Countrywide Channel & Trade Marketing Plans.
  • Analyze, evaluate, and communicate the category performance across channels and customers.
  • Work in a cross functional team to develop the Look of Success by developing the execution point of purchase by channel.
  • Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
  • Deliver superior brand activation, shopper and channel strategies and plans.
  • Generate promotional execution strategies to support sales and maximize revenue growth at regional level.
  • Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in store execution.
  • Develop trade marketing tools and equipment to support sales teams by category by region.
  • Execute short and long-term revenue growth strategies for local customers.
  • Build superior knowledge and understanding of the market including shoppers, consumers, customers categories and competitors.
  • Responsible for the co-ordination of POS materials
  • Manage Direct Marketing Expenditure.

Qualifications, Skills and Experience:

  • Minimum requirement: Bachelor’s degree in Business Administration, Marketing or related or related discipline.
  • Added advantage: Relevant postgraduate qualifications.
  • Minimum requirement: At least eight years of relevant experience in FMCG sales, or/and marketing.
  • Strong understanding of the macro business environment
  • In-depth understanding of the country beverage market and understanding and appreciation of the competitive and competitor environment
  • Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development,



  • Decisiveness and Risk Judgment
  • Strong service and work ethic
  • Planning and organizing ability.
  • Good interpersonal skills and ability to build networks and relationships.
  • Initiative and self-driven market segmentation and insights, market research
  • Proven experience channel development.


General: Persons abled differently are encouraged to apply.


How to Apply:

All suitably qualified and interested applicants should apply online at the link below.


Click Here


Deadline: 23rd November 2023


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Date Posted 2023-11-14
Valid Through 2023-11-23
Employment Type FULL_TIME
Hiring Organization Coca-Cola Beverages Africa
Job Location Kampala, Kampala, Kampala, 0256, Uganda

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