Channel & Trade Marketing Specialist Jobs – Coca-Cola Beverages Africa

Job Title:  Channel & Trade Marketing Specialist

Organisation: Coca-Cola Beverages Africa

Duty Station:  Kampala, Uganda

Reports to: Channel & Trade Marketing Manager

 

About US:

Coca-Cola Beverages Africa is the largest African Coca-Cola Bottler, accounting for 40% of all Coca-Cola volumes on the continent. In Uganda, CCBA is represented by Century Bottling Company Limited and Rwenzori Bottling Company Limited.

 

Job Summary:  The Channel & Trade Marketing Specialist will contribute to CCBU vision by developing and implementing a winning channel strategy, driving system and customer value, and leading local operational Channel and Trade Marketing strategies.

 

Key Duties and Responsibilities:

  • Develop and execute Regional Channel & Trade Marketing Plans in the country.
  • Deliver superior brand activation, shopper, and channel strategies and plans.
  • Generate promotional execution strategies to support sales and maximize revenue growth at the regional level.
  • Communicate brand activation plans to channel regional and national key account sales teams to ensure superior in-store execution
  • Develop trade marketing tools and equipment to support sales teams by category by region
  • Execute short and long-term revenue growth strategies for local customers.
  • Build superior knowledge and understanding of the market including shoppers, consumers, customers categories, and competitors.
  • Develop Key Customer Service Drivers to enable revenue growth and margin expansion
  • Support Digitalization agenda including CIC, E-Commerce, and Omnichannel Strategy
  • Analyze, evaluate and communicate the category performance across channels and customers




Qualifications, Skills and Experience:

  • The applicant must hold a Bachelor’s Degree: Marketing, Economics, or Business Administration
  • Post Graduate Qualification: (added advantage)
  • Two to three years of experience in Sales and Marketing areas
  • Strong understanding of the macro business environment
  • In-depth understanding of the country’s beverage market and understanding and appreciation of the competitive and competitor environment
  • Significant experience and/or exposure to development and implementation of business strategy with strong expertise in brand marketing, innovation process, strategy development, market segmentation, and insights, market research
  • Proven experience in insight channel development,
  • Experience aligning stakeholders cross-functionally and between markets and centers.
  • Experience working across multiple markets required, preferably including experience in emerging markets.

 

Competencies

  • Execution Excellence
  • Planning
  • Result and Execution Driven
  • Financial & Business acumen
  • Stakeholders Management
  • Smart Business
  • Finance/Budget controlling
  • Customer focused
  • Highly Analytical
  • Accountability
  • Operational Management Acumen
  • Strong Organizational Process / Systems Awareness & Integration
  • Systems management

 

How to Apply:

All suitably qualified and interested applicants should apply online at the link below.

 

Click Here

 

Deadline: 13th September 2022

 

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