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Job Title:   Commercial Performance Analyst – BTL

Organisation: Diageo

Duty Station:  Kampala, Uganda

Reports to: Commercial Governance & Performance Manager

About US:

Diageo is the world’s leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine. These brands include Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan, Tanqueray and Guinness.

Job Summary:  The incumbent will monitor the implementation of marketing business plan (MBP) to deliver the AOP while offering support to the Head of Customer Marketing to course correct in case of divergence with regular updates being made to the Sales Director and marketing director. To support the Head of Customer Marketing in execution of the AOP and commercial IBOs relating to the team while holding the Commercial Leadership Team (CLT) and other business partners to account for delivery of their plan commitments. Support the implementation of the BTL plan within the agreed timelines, mechanics and scale to deliver AOP and to ensure divergence from the agreed plan is done according to the agreed policies after identifying the risks to AOP and mitigations action to close the gaps put in place

• Supports the implementation and embedding of the customer marketing routines to deliver the cycle brief/ad hoc activities within the agreed timelines in the MBP, management of the execution within the customer marketing framework and within the M&E framework.
• Develops tracking and alarm mechanism to measure performance of the KPIs vs target, sets the rhythms to review and course correct in case of any deviations
• Leads the data quality and governance workstream within customer marketing; approval of DMS objectives, Objectives master data management, POSM allocation and tracking
• The role holder is a subject matter expert in matters relating to commercial planning process

Key Duties and Responsibilities:

Performance Management and Insights Generation

• Identifying and understanding performance trends, assessing performance against targets and ensuring action plans and initiatives are agreed with the Customer marketing Team, MLT & CLT and implemented to close these gaps and achieve business objectives
• Proactively seek out opportunities to add value to the business
• Analyzes data trends and complex Customer Marketing problems to recommend solutions or strategies

Stakeholder Management and Influencing

• Facilitate, manage and communicate key BTL plans to deliver AOP
• Ensure that the customer marketing team and Other Business Partners one plan and other commitments agreed in JUCPs are met to enable delivery of the F23 ambition
• Ensure thorough identification, exploration, analysis of projects in customer marketing processes that create value for the commercial team in line with agreed strategic direction and financial investment criteria

Business Partnering & Project /Change Management

• Participate, influence and add value in business issues affecting commercial planning. Highlight and action potential opportunities and risks
• Constructively challenge, input and maximize value in key BTL plans/activities and drive exceptional business performance through rigorous commercial planning, forecasting and performance routines
• Drive projects outside day-to-day activities that involve the customer marketing
• Ensure timely delivery of key customer marketing related projects that enable in delivery of performance and business reputation

Commercial Planning Performance Routines & effectiveness

• Define, cascades and implements business processes, performance routines and rhythms towards achieving and governing the implementation of the BTL plans.
• Provide the oversight to drive the rigor and quality of performance routines to ensure salesforce effectiveness in distributor management
• Providing and cascading salesforce simplification and productivity solutions and coaching to enhance commercial team effectiveness

Qualifications, Skills and Experience:

• The applicant must hold a Business Degree level with strong academic record
• Four to six years of FMCG experience, which must include 2 years within customer marketing or business process management
• Strong understanding of field sales, Sales Operations and analytics
• Strong attention to detail.
• Excellent interpersonal skills including the ability to influence
• Good understanding of project/change management

How to Apply:

All interested and qualified candidates should apply online at the link below.

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