Regional Sales Manager Jobs – Diageo


Sales Manager

Organization: Diageo

Duty Station: Kampala,

Reports to: Divisional
Sales Manager


About US:

Diageo is the
world’s leading premium drinks business with an outstanding collection of
beverage alcohol brands across spirits, beer and wine. These brands include
Johnnie Walker, Crown Royal, J&B, Windsor, Buchanan’s and Bushmills
whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain Morgan,
Tanqueray and Guinness.


About UBL:

Uganda Breweries
Limited (UBL) is a fully integrated beverage business in Diageo Africa (supply
and demand for beer and spirits) It is a subsidiary of East African Breweries
Limited (EABL); the largest business unit in Diageo Africa. UBL is responsible
for the manufacturing and distribution of beer brands and mainstream spirits.
Beer brands within the portfolios include Bell, Guinness, Tusker Lager, Tusker
Lite and a range of mainstream spirit brands. UBL is also the distributor of
several global Diageo international renowned spirit brands such as Johnnie
Walker®, Ciroc®, Smirnoff Vodka®, Bailey’s Irish Cream®, Richot®, Bond 7
Whiskey® and Gilbeys Gin®. The scope of this market also covers export
countries such as Rwanda, Burundi and Congo contributing circa 3% of business


Job Summary:  The Regional Sales Manager role will be
critical to the overall UBL short, medium-term and long-term strategy in
developing and driving our trade strategy and operational excellence within
distributors and our Route To Market. The Regional Sales Manager is the
high-level contact between UBL and its Distributors and will oversee both the
“Push” and “Pull” elements in driving volumes, brand growth & market share.


This is a
field-based position requiring close liaison with the Divisional Sales Manager,
Customer Marketing and Distributor middle and senior management with key
influence on effective implementation of Distributor business plans. It also
involves working with Distributors to develop their institutional capacity for
sustainable mutual business growth. The incumbent will provide direction and
leadership to the regional sales staff while implementing the company’s sales
plans and strategies to maximize growth potential and achievement of the
business KPI’s. The jobholder will also ensure high standards of brilliant
execution are met in all outlets in order to grow the business. The incumbent
will ensure effective management of anage distributors, their performance and
KPI’s to ensure they are set up to support delivery of their sales targets. He
/ She will identify new Route to Market opportunities, develop implementation
plans to drive market penetration and share


Key Duties and Responsibilities:  

sales plans and budgets to achieve and exceed the annual sales objectives for
the region.   Monitor and control the
sales budget to ensure optimum utilization of resources in the region

optimal route to market to deliver improved distribution and market share gains

distributor management capability through developing and implementing relevant
Distributor management programs (BPMs)

and maintain an efficient distribution network to ensure the comprehensive
availability of company products and services across the region to achieve or
exceed sales targets.

sales of company products in the region through a team of salesmen in order to
achieve or exceed the quarterly and annual sales targets

regular market visits to check route coverage, competitor activity, and
continuously search for new opportunities in order to increase sales in the

P&L responsibility for the region and manage costs to ensure a profitable

distributors and customers in the region with information about new or improved
products and offerings in order to drive sales

the highest standards of execution throughout the region

and ensure that all sales administration procedures relating to the region are
properly implemented to support the sales teams in their efforts to accomplish
the sales targets. Implement process and systems to drive customer
profitability and achievement of long-term business sustainability for the CD’s

monitor and evaluate distributors and their performance

Have a
thorough understanding of distributor requirements and operational standards
and enforce their implementation across the region

strong relationships with key customers across channels

and develop the outlet universe to correct classification, making resource
changes to best service the regions needs

and coach the sales team and ensure that they are well motivated and engaged to
stay and contribute effectively to the organization.

compliance with safety requirements at the work environment.


Qualifications, Skills and Experience:

applicant should preferably hold a bachelor’s degree in a business-related

years of sales experience in a fast paced FMCG environment, with at least 2
years in management role

track record in People Management & / or commercial roles within a consumer
goods environment

and relationship management skills

in highly demanding sales organization

of a medium sized team

track record of sales delivery


levels of financial and P&L literacy as well as strong planning and project
management skills

management, Performance management & Coaching,




& development


How to Apply:

If you desire to
join the world’s leading premium drinks business, Diageo, in the aforementioned
capacity, please click web link below.




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