The Ugandan Jobline

Job Title:       Marketing Manager

Organization:
Opportunity Bank

Duty Station:  Kampala, Uganda

Reports to:
Chief Executive Officer

About us:

Opportunity Bank is
the Bank of choice for all who aspire to a life of dignity and purpose,
offering innovative technology led financial solutions and training to
transform lives and Communities. The Bank recently obtained a commercial
banking licence from Bank of Uganda and is now looking for a likeminded,
creative, agile and result driven individual to fill the following position; As
a member of the senior management team(Exco), the job holder is responsible for
developing and devising mitigation strategies and ensuring follow through to
give assurance to the Board, Management and Bank of Uganda that bank-wide risks
are identified, measured, managed and reported in line with existing risk
management guidelines and by large best global practices. This entails
embedding the bank’s Enterprise Risk Management ERM with a critical role to
proactively identify and understand the potential threats, identify
opportunities, actions or events that will adversely affect the bank’s ability
to achieve its objectives. .

Job Summary: The Marketing
Manager will manage banking activities of the organization by performing
specified duties to ensure the achievement of organizational goals by leading
sales and marketing of organizational products. Responsible for driving sales
in the branch network, developing marketing strategies to drive deposit
mobilization and growth of loan portfolio Coordinating social media marketing
for OBUL and fostering socially responsible corporate citizenship Coordinating
product development and promotion, communication and selling, through
initiating processes leading to overall business growth and development. .

Key Duties and Responsibilities: 

Generate New Business

•  Support branches in bringing
  new business by reviewing and supporting the branch’s local marketing
  strategy
•  Design, implement, and
  facilitate the development of annual marketing plan for the bank
• Ensure branches meet exceed sales targets in all products
• Develop and implement suitable marketing and product strategies and
  approaches on lending, savings, deposits and other potential banking
  products.
• Develop and implementarea and branch expansion and market
  penetration program including new product(s), expansion into new areas and
  penetration of existing areas.
• Actively participates in sales management including education of
  frontline staff and clients on company’s lending and banking products and
  services, market and customer research activities.

Strategic Planning and Business Strategy

• Design, implement, and facilitate the development of annual
  marketing plan for the bank.
• Oversee the bank’s Products development and their promotion in the
  market,
• Plan and administer the bank’s Sales & Marketing Operations
  budget, support the development of branch marketing budgets, branch opening,
  and promotion,
• Work with the CEO, CRO and Management in conceptualizing
  organizational plans to strengthen market position and market growth,
• Work with the CRO in preparing strategic business plans and overall
  marketing strategy
• Development of social media campaigns, and manage local uptake –
  including customer interaction (including customer complaints).
• Marketing to analyze the effectiveness of online campaigns in real
  time by collecting data and producing reports required to evaluate the
  effectiveness of social media  programs Product and Business development
  Champion business development activities and the bank’s product branding
  i.e. selling the brand, branch promotions and campaigns,
• Maintain a working knowledge of all company news and businesses to
  ensure accurate and timely dissemination of information that meets
  business and corporate  objectives
• Coordinate implementation of structured marketing campaigns and
  packaging of products and services to achieve sales and market share
  budgets, Support Head Office in developing a consolidated media strategy
  and identifying appropriate advertising agency and media to implement the
  strategy.
• Coordinating the production of marketing materials, including
  leaflets, posters, flyers, newsletters, e-newsletters to promote the
  organization as a whole Develop, pilot, and document new product
  methodologies ensuring that the products are designed with transformation
  in mind,
• Ensure a “buy-in” and involvement of operations and
  management Team in new product/market development decisions
• Public Relations (Communication and External Affairs)
• Develop and ensure the maintenance of good media, government, and
  community relations, Liaising and networking with a range of stakeholders
  including customers. Colleagues suppliers and partner organizations.
• Develop and ensure that corporate standards and instructions are
  property implemented and maintained organization wide,
• Ensure publications and marketing materials are produced in line
  with the corporate guidelines
• Organizing and attending events such as conferences, seminars,
  receptions and exhibitions Liaising closely with head office and branch
  offices in tracking product awareness, perceptions, and needs relating to
  the products and services.
• Ensure an effective internal staff communication strategy and
  approach including monthly newsletter and staff communications activities
  and events. Customer care and service
• Ensure an effective and professional image to the customer and an
  accurate portrayal of business Strategies across all social media
  platforms.
• Manage customer queries and resolve their complaints. Organize and
  implement client relations including client satisfaction surveys and
  client development activities
• Establish and ensure the delivery of high quality service standards
  to clients in responding to inquiries, requests and issues, set and take
  corrective actions against significant deviations from set service quality
  standards

Human Resources Management

• Actively participate in appraisals, team meetings and meeting your self-development
  needs
• Encourage teamwork and sharing best practices amongst all staff

Qualifications, Skills and Experience:

• The ideal applicant must hold a Bachelor’s degree in a business
  related field Professional qualification in Marketing (CIM), chartered
  marketer
• At least 3 years’ experience in marketing function management,
  having worked in a customer oriented business organization
• Familiar with the news business and experienced in public relations,
  marketing and design and branding
• Financial management skills
• Good oral and written communication skills
• Polished presentation and interpersonal skills
• Negotiation skills
• Analytical skills
• Innovation and entrepreneurial
• Planning and organization

Good knowledge of Microsoft Office and Windows-based computer
applications Behavioral Characteristics

• Self-starter
• Highly Motivated
• Passionate
• Results Driven
• Able to work autonomously as well as part of a group
• Resilient
• Hard working

How to Apply:

All Interested
candidates should send their signed application letters together with their
curriculum vitae

The Human Resources
Manager

Opportunity Bank
Uganda Limited

Plot 1259, Old Kira
Road,

P.O. Box 33513,
Kampala

Deadline: Thursday
5th December 2019

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