Marketing Manager Job Placement – FINCA Uganda Limited (MDI)

Organization: FINCA
Uganda Limited (MDI) 
Duty Station: Kampala,
Reports to: Executive
About US:
FINCA Uganda Limited
(MDI) was the first licensed micro-finance deposit taking institution in
Uganda, and part of a global network which serves over 1,000,000 clients in 22
countries. FINCA Uganda currently offers loans, savings and money transfer
services in Uganda, one of the most competitive and dynamic microfinance
markets in the world.
Job Summary:  The Marketing Manager will be responsible for
developing and implementing marketing and communications strategies to drive
top and bottom line growth. This marketing leader will be responsible for
public affairs and delivering greater exposure for FINCA, for internal and
external audiences, through all communications channels, including earned and
placed media, social media and digital. The effective management of marketing
components such as pricing, promotion, distribution and product/service
offerings/features as well as the overall customer experience shall be
strengthened to impact FINCA’s performance. This position will be responsible
for customer service, interpretation and implementation of customer research
into effective marketing strategies..
Key Duties and Responsibilities: 
  • Development and implementation of offline and digital lead
    generation campaigns.
  • Development and implementation of the marketing plan for the
    corporate brand each product and service in the portfolio
  • Monitor the performance of product/services and facilitate process
    for improvement, adaptation or change to meet strategic objectives and
    performance targets
  • Brand management.
  • Customer Service Management
  • Development and implementing strategic lead generation and
    conversion plans as well as forecasts to achieve corporate objectives for
    products and services.
  • Develop and present the research plans to collect customer and
    market intelligence data that identify customer key touchpoints,
    pain-points, challenges, and hurdles through primary and secondary
  • Conduct or oversee implementation of research initiatives
    (qualitative and quantitative) to help inform marketing and operations
    strategy and objectives.
  • Advocate for focus on the customer experience research, advising
    management and stakeholders on the voice of the customer (VOC) and their
    journey with FINCA.
  • Lead and oversees PR and communications activities.
  • Management of marketing budget
  • Management of marketing department staff

Qualifications, Skills and Experience: 
  • The applicant must hold a recognized University Bachelor of Commerce
    (Marketing), Bachelor of Business Administration (Marketing), Bsc in
    Marketing or other Business related degree.
  • Master’s Degree in Marketing or Business Administration
  • 7 to 10 years of experience in marketing or communications in
    consumer marketing and or financial sector.
  • Membership to the Chartered Institute of Marketing (UK) and local
    professional bodies (Uganda Marketers Society, Public Relations
    Association of Uganda or Uganda Advertising Association)
  • Leading with Integrity
  • Employee Engagement
  • Achievement Focus
  • Overcomes obstacles creatively
  • Collaboration
  • Responsible for Results
  • Financial Responsibility
How to Apply:
All suitably
qualified and interested candidates who so wish to take up these roles  in
the aforementioned capacity are encouraged to send their applications with
detailed CVs including present position and copies of relevant
professional/academic certificates to: 
Deadline: 3rd April 2019
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