Marketing Manager Job Placement – Uganda Tourism Board (UTB)

Job Title:    Marketing Manager
Organisation: Uganda
Tourism Board (UTB)
Duty Station: Kampala,
Reports to: Chief
Executive Officer
About US:
Uganda Tourism Board
(UTB) is a statutory organization established by Uganda Tourism Board Statute
of 1994 and reconstituted in the Tourism Act 2008. Its objectives are:
  • To promote and contribute to the Development of Tourism sector both
    within and outside of Uganda.
  • To coordinate with the Ministry responsible for Tourism and the
    private sector in the implementation of the National Tourism policy.
Job Summary:  The Marketing Manager oversees the development
and implementation of the country’s marketing strategy and the brand plan
manual for destination Uganda to position Uganda as a significant and
attractive travel destination in world.
Key Duties and Responsibilities: 
  • Marketing Strategy; He/she shall oversee the preparation and
    implementation of the marketing strategy as well as the brand plan manual
    and the product development strategy for destination. He/she develops a
    marketing strategy by studying economic indicators; tracking changes in
    supply and demand; identifying customers and their current and future
    needs; monitoring the competition.
  • Promotion of destination Uganda; Develop and implement a promotions
    strategy for destination Uganda
  • Brand: he/she is in charge of the destination Uganda brand
    management and shall develop and implement the brand manual through
    awareness creation and positioning the destination appropriately as per
    the brand manual.
  • Supervision; He/she shall oversee planning, execution, performance
    appraisal and reporting by the Senior Marketing Officers directly and all
    the other officers in the Marketing Department.
  • Supervise Market Representatives that Uganda may hire from time to
    time in key source markets as well emerging markets and ensure value from
    these engagements.
  • Tourism Research; he/she provides guidance to the market research
    forecasts and reports by directing market research data collection,
    analysis, interpretation and application.
  • Marketing Communication; he/she oversees the development and
    implementation of advertising campaigns, selecting effective media outlets
    such as online, television, radio, billboards or newspaper, as well as
    production of promotional materials and advertising publications.
  • Monitoring and Evaluation; he/she monitors and evaluates the
    implementation of the marketing strategy, marketing plans, Brand Manual
    and product development plans.
  • Perform any other duty as assigned from time to time.

Qualifications, Skills and Experience: 
  • The applicant should hold a Bachelor’s Degree in Business
    Administration (Marketing), (marketing) Tourism from a recognized
  • He/she should possess a Master’s degree in Marketing.
  • Possession of CIM qualification is a requirement.
  • He/she must have at least eight years’ working experience in a
    marketing of a large and successful private or public Organization with 3
    years at senior management level.
  • Knowledge and skills in service marketing and tourism promotion is
  • Skills and Competencies: Media Channels, Client Relationships, Adaptability, Market Research,
    Analysis, Writing, Public Speaking, Interpersonal Communication,
    Leadership, People Management, Detail-Orientated, Multi-Tasking,
    Communication and presentation skills, Coordination skills, Planning and
    budgeting, Team building. Coordinating and networking at national and
    international level.
  • Age: Below 45 years
How to Apply:
All suitably
qualified and interested Ugandans should send their application letters with
detailed Curriculum Vitae (functional email, telephone contact and postal
address), plus copies of all academic certificates and transcripts, copy of
valid National Identity Card and the contact details (telephone, postal and
email addresses) of three competent referees should be sent by courier or hand
delivered to the address below;
Chief Executive
Uganda Tourism Board
Plot 42, Rotary
Avenue (Lugogo Bypass),
6th Floor, Lugogo
P.O. Box 7211
Tel: +414-342196/7
Deadline: Friday 13th July 2018 by 5:00pm
Please note that only shortlisted candidates will be contacted. Any form of
lobbying will lead to automatic disqualification.
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