Marketing and Social Franchise (M&SF) Manager Job Opportunity – Population Services International (PSI) Uganda

Organization: Population Services International (PSI) Uganda 
Duty Station: Kampala, Uganda
About Us:
Population Services International (PSI) Uganda is
the local branch of Population Services International (PSI), one of the world’s
leading non-profit social marketing organization. We work to make it easier for
people in the developing world to be healthy by providing access to products
and services that range from mosquito nets to HIV testing.
Job Summary: The Marketing
and Social Franchise (M&SF) Manager has a duo responsibility over Marketing
and the Social Franchise. He/She develops and oversees implementation of PSI’s
Marketing and Social Franchising strategies, plans and activities with the goal
of developing and growing the PSI brands, Organizational brand image and
Franchise business performance in Uganda. The M&SF Manager has and
maintains a macro view of the PSI Social Franchising and works
cross-functionally within PSI Social franchise(s) to maximize effectiveness and
outcomes. S/ he works closely with multiple stakeholders to ensure internal
team members understand and effectively execute franchise strategy. The
M&SF Manager proactively identifies challenges to Franchise development and
ensures that the right internal and external resources and mechanisms are in
place to overcome or mitigate them.
Key Duties and Responsibilities:
Marketing leadership:
  • Develop PSI’s annual marketing planning
    process for all brands and interventions;
  • Responsible for internal and external PR
    management for effective building of the PSI brand and related products;
  • With the support of the Strategic
    Information and Learning team — conduct market analyses and monitor
    consumer trends to gather insights in relation to PSI’s brand portfolio;
  • Use market insights to develop and guide
    the implementation of evidence based marketing strategies and campaigns to
    support the uptake of PSI products and services;
  • Propose and track metrics to measure the
    effectiveness of PSI marketing interventions;
  • Liaise with the Sales function to develop
    marketing interventions that support PSI sales strategies; Oversee the
    contracting and management of advertising agencies, experiential companies
    and other relevant vendors;
  • Liaise with Program Team Leads to
    understand their marketing needs and expectations and develop appropriate
    strategies to meet them;
  • Develop and monitor all marketing budgets
    and work plans and ensure optimal burn rates and timely activity
Social Franchise Leadership:
  • Create, develop and monitor implementation
    of systems for and lead a strategic business unit within PSI to manage
    Social Franchising,
  • Prepare and monitor implementation of
    social franchise work plans and activities in relation to the PSI goals
    for the program and increases sustainability;
  • Develop and monitor key performance
    indicator, implementing a system of monitoring across the country;
  • Develop financial systems and strategies to
    move PSI Social Franchising function towards reduced donor liability and
    eventual self-sustainability
  • Provide leadership to Social Franchise
    team members on strategy and objectives, motivate team for execution,
    recognize and reward achievements
  • Coach and mentor PSI staff on Franchising
  • Develop and monitor implementation of
    strategies, systems, and policies for advocacy, PR and partnerships
    development for the Social Franchise for both internal and external
  • Act as advocate for Social Franchise and
    Private Health sector, identifying issues, concerns and priorities to the
    PSI and the Social Franchising team
  • Develop and implement PSI Social Franchise
    outward facing strategy with potential partners and collaborator.
  • Develop compelling objectives, strategy
    and tactical plan for interaction/ collaboration between Tunza franchise
    and potential external partners (insurance agencies, development partners,
    donors, suppliers etc)
  • Establish/deepen long-term engagements
    with the broad organization including the Executive and Senior Manager
    Teams to ensure a high, deep and wide reach within the organization
  • Develop and monitor implementation of
    systems and procedures to anticipate, evaluate and mitigate financial,
    operational and reputational risks within the social franchise
  • Ensure all Social Franchise interactions
    and activities are consistent with country regulations, laws, and internal
    guidance and policies
  • Proactively identify challenges and risks
    to Franchise development and ensures that the right internal and external
    resources and mechanisms are in place to overcome or mitigate them.
  • Develop and monitor key performance
    indicator, implementing a system of monitoring across the country
  • Develop and review tools and systems for
    the Franchise, i.e. SF database, Franchisor and Franchisee manuals, etc
  • Develop and implement systems and
    activities to identify, document and share success stories, lessons learnt
    and best practices to inform program planning, implementation and
    institutional development.
  • Report to PSI senior leadership and PSI
    East Africa team on progress vis-a- vis PSI Social Franchise strategic
Key Performance Indicators:
  • Marketing Strategy and Plans developed and
    executed in line with PSI planning guidelines
  • Implementation of Communication Plans for
    all programs
  • Timely production of Organizational Annual
  • Marketing spend fully managed within
    approved budgets
  • Positive coverage and positioning of PSI
    activities and brand in Uganda in the media and other stakeholders
  • PSI Social Franchising Strategy Developed,
    including move from ProFam SF to a more sustainable social Franchise;
  • Strategic alliances for the PSI Social
    franchise created and maintained;
  • All relevant PSI staff have a clear
    understanding of PSI plans to transition to a more sustainable SF;
  • Systems and procedures developed for a
    Strategic Business Unit on Social Franchising within PSI;
  • Financial monitoring system developed for
    the Strategic Business Unit with monthly monitoring and reporting
  • Social Franchising marketing plan in place
    addressing products, price, promotion (including site communication plans)
    & place and activities implemented that will lead to increased
    visibility, customer volume to the clinics, increased revenue/ profits and
    clinic financing;
  • Social Franchising Marketing Plan
    implemented according to the set deadlines; and
  • An up-to-date, easy to use Franchisee
    database in place.

Qualifications, Skills and
  • The ideal candidate for the Marketing and
    Social Franchise (M&SF) Manager job placement should preferably hold a
    Bachelor’s Degree in Business or relevant subject or fields (e.g. finance,
    entrepreneurship). Degree across a variety of disciplines including
    strategic account management, marketing, medicine, finance, B/P
    administration etc.
  • MBA preferred.
  • At least five years of experience working
    at the management level of a business enterprise;
  • Finance background either through
    education or experience;
  • External experiences and international
    experience is a plus;
  • Broad knowledge and understanding of local
    healthcare and small and medium enterprises systems is a plus;
  • Experience in social marketing/franchising
    an added advantage.
Key Personal Competencies:
  • Business & Financial Acumen:
    Understands and intelligently applies economic, financial, and industry
    data to make sound business decisions.
  • Social Franchising: Have a
    holistic, in-depth understanding of key issues related to social
    franchising in Uganda and in the world (including major players).
  • Influencing / Negotiation skills:
    Ability to understand both internal and customer perspectives so as to be
    able to build a win-win strategy for financial and value- based
  • Working Across Boundaries:
    Thinks and acts beyond one’s silo – bridges team, functional, divisional
    and/or geographical boundaries.
  • Strategic Thinking: Visualizes
    the way forward, identifying opportunities that add value to the work and
    to the business.
  • Project Management: Organizes
    work efforts by prioritizing tasks, using resources optimally,
    establishing appropriate deadlines and ensuring on-time delivery.
  • Productive Communication: Plans
    and delivers ideas and information to others in an impactful manner.
  • Strategic Business Management:
    Ability to set strategic plans, consider execution tradeoffs and
    continuously adjust approaches to maximize business performance.
  • Market Access: Deep knowledge
    of the healthcare environment, payer decision- making processes, product
    pricing and distribution to demonstrate value to franchisees and their
    customers across our therapeutic areas.
  • Highly self-driven and passionate about
    what they do.
How to Apply:
All candidates are encouraged to send their updated resumes (CVs),
copies of certificates, references, and cover letter clearly indicating
position applied for on the “top left-hand side of the envelope”, to the PSI
Uganda Office Reception, addressed to the People and Culture Manager, PSI
Uganda, at Plot 3 Mackenzie Vale-Kololo, P.O. Box 8082 Kampala.
Deadline: 5th January
2018 by 2:00 pm or 14:00 hours (East African time)

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