Senior Public Relations Officer Career Jobs – Ministry of Agriculture, Animal Industry and Fisheries (MAAIF)

Organisation: Ministry of
Agriculture, Animal Industry and Fisheries (MAAIF) 
Project Name: Strengthening
Institutional Development Project (SIDP)
Duty Station: Entebbe,
Reports to: Principal Human
Resource Officer
About Us:
The Ministry of Agriculture, Animal Industry and Fisheries derives its
mandate from the constitution of the republic of Uganda; the Local Governments
Act, (1997), and the Public Service reform Programme (PSRP). The mandate is to
create an enabling environment in the Agricultural Sector.
Job Summary: The Senior
Public Relations Officer will build, maintain and manage the reputation of the
organization, through monitoring public Media, conducting research and
disseminating relevant information to the Public and other stakeholders for
purposes of maintaining goodwill and better understanding between the
Institution and its clientele.
Key Duties and
  • The jobholder will formulate and implement
    plans and strategies on Public Relations (PR);
  • Disseminate relevant information to the
    Public, colleagues and key stakeholders on behalf of the Institution and
    communicate with within the Institution as required;
  • Research, write and distribute press
    releases to targeted media groups as desired;
  • Work closely with, and answer enquiries
    from media, individuals and other organizations via telephone, email,
    publications or any other means for purposes of keeping the integrity and
    reputation of the institution;
  • Collate and analyze media coverage
    managing and update information with users on social media sites such as
    Twitter and Facebook;
  • Write, edit and publish in-house
    magazines, case studies, speeches, articles and annual reports on the
  • Prepare and supervise the production of
    publicity brochures, handouts, direct mail leaflets, promotional videos,
    photographs, films and multimedia programs for the Institution;
  • Organize events for the Institution
    including press conferences, exhibitions, open days and press tours;
  • Post, maintain and update information on
    the organization’s website;
  • Build community relations through events
    such as open days and through involvement in community initiatives on
    behalf of the Institution;
  • Manage the Public Relations (PR) aspect of
    a potential crisis situation on behalf of the Institution.
Qualifications, Skills and
  • The applicant should preferably hold an
    Honors Degree in Mass Communications, or communication and Media Studies
    or Public Relations from a recognized Training Institution;
  • Possession of a post graduate
    qualification in any of the disciplines above from recognized Training
  • Professional training in English and
    Creative Writing or Marketing is an added advantage;
  • A minimum of six years’ experience in the
    field of communications or public relations or marketing; in a Government
    setting or a reputable organization.
  • Excellent
    communication skills both orally and in writing
  • Excellent
    interpersonal skills
  • Good
    IT skills
  • Good
    presentation skills
  • Self-Initiative
  • Ability
    to prioritize and plan effectively
  • Awareness
    of different media agendas
  • Good creativity and Problem-solving skills
  • Good
    knowledge of current affairs
  • Business
    awareness and trends
  • Highly
    analytical Skills
  • Good
    planning, organizing and management skills
  • Ability
    to multitask and cope with pressure at work
  • Customer
    Care and Public Relations
  • Flexibility,
    willingness to learn and listening skills
How to Apply:
All suitably qualified and interested Ugandans are encouraged to send a
filled Application Form/ Public Service Form 3 (2008), downloadhere, in triplicate and attach certified copies of academic documents
and submit to the Permanent Secretary, Ministry of Agriculture, Animal Industry
and Fisheries, P.O. Box 102, Entebbe, Open Registry, Uganda
NB: Applicants
subsequently shortlisted for oral interviews and their names displayed on the
Ministry website or on the MAAIF Notice Board, shall be required to present
certified copies and originals of their academic transcripts and certificates
at the time of sitting the oral interviews. Applicants who shall not hear from
the Ministry of Agriculture, Animal Industry and Fisheries, on completion of
the selection exercise should consider themselves as unsuccessful.
Deadline: 16th June 2017
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