The Ugandan Jobline

• Actively engage and build effective relations
  with the media, with the over-arching message to media professionals to
  help create a new norm that brings Nile Cooperation to the fore of
  communication agenda setting.
• Responsible for media advocacy strategies,
  including liaising with media to communicate key messages to defined
  target audiences
• Work closely with staff of Water Resources
  Management Department at the Secretariat for media relevant
  content/opportunities.
• Support NBI National Desk Officers and
  Communication Officers of Ministries in charge of Water Affairs in
  engaging national media on issues related to Nile cooperation and NBI
• Coordinate responses to and manage requests
  from media experts and speakers on a wide variety of subjects/issues on
  NBI and the Nile Basin.
• Identify relevant Media/Communications
  opportunities to promote the work of NBI
• Organize press conferences, press briefings
  and media coverage.
• Organise media training workshops and
  journalists’ visits to investment project sites and Nile Basin
  environmental assets.
• Enhance regular media monitoring and content
  analysis – daily tracking of media coverage (such as use of press
  releases, coverage of Nile issues in the media, compilation of frequent
  factual errors, etc)
• Identify and develop a list of key media
  outlets in each NBI Member State, in terms of listenership, viewership,
  readership, circulation and credibility.
• Develop an inventory of media (editors and
  key senior reporters), opinion writers and communications/public relations
  professionals that can be utilized by NBI, pursue proactive outreach to
  maintain relationships and facilitate contact with them when necessary.
• Organise media engagement activities at
  national level including: Press briefings; Press conferences; ‘Meet the
  Press’ panel discussions; Editors breakfast; Talk shows; Courtesy calls to
  media houses.

• The incumbent will develop a social media
  strategy to increase readership and viewership of audiences across NBI’s
  social media platforms including Twitter, Facebook, YouTube , Flicker and
  action plan to guide its implementation.
• Develop content for and provide regular
  updates for the different social media accounts
• Work closely with Communication Specialist
  and other staff, respond to comments and inquiries for additional
  information on the social media platforms
• Facilitate the internet based discussion
  board
• Connect and initiate strategic alliances with
  regional and national NBI stakeholders
• Update NBI guidelines for use of social media
  when need arises
• Provide support to NBI staff in the use of
  social media
• Monitor on-line traffic to assess and analyse
  NBI social media platforms and document good practices (on a quarterly
  basis)
• Explore new uses of communications
  technologies and software including new social media tools that might of
  interest to NBI and recommend those media tools for use by NBI; when
  approved, expand the communication media with these new additions
• As required, provide on-site communication
  coverage to NBI events with near real-time posting of news, press
  releases, blogs, social media entries, etc.
• Support Organisation and implementation of
  social media campaigns to raise traffic and awareness (e.g. competitions
  on issues/topics relevant to NBI’s work
• Improve work flow and process related to
  social media, website management and posting
• Maintain photo and video repository for
  efficient reference
• Render support in monitoring and analysing
  website traffic and social media engagement by using analytics tools.

• Generate and source content for the NBI
  website
• Update content for the NBI website
• Edit copy received from content contributors
• Liaise with specialists within NBI in creating
  new content
• Provide support in the production and
  dissemination of targeted information, communication and visibility
  products.

• The applicant should preferably hold a Bachelor’s
  Degree or higher in Mass Communications, Journalism or any related field
• Specialized training in building effective
  media relations and the use of social media will be an added advantage.
• A minimum five years of experience in media
  relations; using social media as a tool for development communication
  and/or mass mobilization; developing content for the website
• Ability to distil clear messages from
  technical documents and excellent analytical skills
• Professional experience in development
  communication; including writing for specific audiences and selection of
  the most effective communications mediums
• Excellent verbal and written communication
  skills
• Good interviewing skills, experience in video
  recording and editing
• Demonstrated experience working with  a 
  variety  of  stakeholders,  including  senior 
  government  officials,
  donors, journalists, editors, policy-makers, consultants and academics
• Demonstrated ability to sell stories to
  journalists
• Ability to regularly monitor the various
  media outlets
• Ability to work in a multi-task and
  multi-deadline environment
• Ability to maintain concentration as work is
  subject to frequent interruptions
• Fluency in English, knowledge of French is an
  asset

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