Senior Marketing Manager Job Opportunity – ISP Telecom Company

Organisation: ISP
Telecom Company
Kampala, Uganda
NFT Consult, a
leading HR Consultancy firm, seeks to recruit for its valuable client, a
leading ISP in Uganda offering 4G LTE super-fast, high quality and reliable
internet access services.
Key Duties and Responsibilities: 
Develop the OPCO marketing plan (pricing, products,
promotions, communication) within the Group framework
Oversee the OPCO commercial team to implement the
Group commercial strategy and (launch) blueprint, adapting them to local
priorities and circumstances
Understand customer needs and expectations
especially in our target markets
Ensure the development, approval and implementation
of the OPCO’s integrated commercial roadmap (covering propositions/ tariffs/
promotions, distribution and sales – input to be aligned with OPCO Head of
Distribution & Sales, marketing communications)
Recommend optimal local price plans and promotions
Recommend new products and services for Group
Implement the approved OPCO marketing plan
Gather and report key market and performance
Evaluate product/ tariff/ promotion performance
Develop OPCO’s Customer Base Management/ CRM
activities and plans
Define and implement end-to-end go-to-market
Provide commercial input into the company long range
plan and budget
Keenly analyse and develop new local markets for the
Develop and manage the marketing organization in the
Manage the applicable local and Group governance and
approval processes relevant to the marketing function
Ensure the commercial organization behaves with
ethics and efficiency
Manage and lead the local marketing team. Conduct
regular Continuous Improvement reviews with OPCO marketing team members
Deliver the commercial OPCO P&L (revenues, OPEX,
EBITDA) and customer KPIs (e.g. gross/ net adds, churn, activity, usage, ARPU,
effective rate per min./ Mb) as per the approved budget.
Implement the approved set of common approaches and
standards (blueprint) to be applied in all the company’s OPCOs in order to
generate a deep understanding of the local market as well as actionable
customer insights enabling superior commercial performance
Market intelligence: competition,
socio-demographics, etc.
Market research: recurring
(e.g. brand health tracking, customer satisfaction, customer advocacy/ Net
Promoter Score,  quality of gross adds,
churn) and ad-hoc (e.g. focus groups, special topics)
Data mining: recurring
(e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special
Implement the Group Insights blueprint in OPCO,
adapting it to local priorities and circumstances without compromising on the
most important KPIs which must be comparable across market boundaries (i.e.
same definition and methodology)
Make sure Insights are not only being generated but
also used to drive the business
Develop market research and data mining capabilities
in the OPCO, leveraging expertise available in Group and other OPCOs (virtual
team/ global Center of Excellence concept).
Brand Experience:
o   Implement the
company’s brand identity in such a way that its experience is lived “from the
inside out” and uniquely recognizable in the local market
o   Implement the
company’s Brand Book in the local market, striking the right balance between
global consistency and necessary local adjustments
o   Deliver the
company’s brand experience to key stakeholders in the local market (e.g.
internal engagement, PR, social media, institutions)
o   Ensure the
development and implementation of the OPCO’s brand and communication plans
which are fully embedded in the OPCO’s integrated commercial roadmap (covering
propositions/ tariffs/ promotions, distribution and sales, marketing
communications). This includes ATL campaign design and execution, POS materials
design and execution, events support and Public Relations/ Corporate
Communications support
Manage the relationship with key partners (local advertising
and media agencies)
Develop brand and communications capabilities in the
OPCO, leveraging expertise available in Group and other OPCOs (virtual team/
global Center of Excellence concept)
Deliver the brand health KPIs
Measure communication performance.
Manage the applicable local and Group governance and
approval processes relevant to the insights, brand and communications
Key Performance Indicators:
Commercial P&L targets (revenues, cost of sales,
gross margin, OPEX, EBITDA)
Customer targets (e.g. gross/ net adds, churn,
market share, activity, usage, ARPU, effective rate per min./ Mb)
Actionable market and customer insights available
and used in all OPCOs
Brand consistency across local market
Brand health KPIs
The company’s brand experience delivered
High levels of customer satisfaction, loyalty and
Qualifications, Skills and
The ideal candidate should preferably hold a good University
A minimum of ten years’ experience in marketing
roles with five years in the telecom industry
Strong marketing experience (proposition
development, products & services/ VAS, pricing)
Pricing and business planning experience must be
Operational / hands on experience (at OPCO not HQ
function) is a must
Prior experience in brand and communications is an
added advantage
Prior exposure and experience in distribution and
sales is desired
Significant experience in customer insights/ market
research is a plus
Past experience in data mining is desired
Strong marketing background
Telecom background
Sub-Saharan African experience is a must
Strong leadership skills
Excellent organizational skills including a superior
attention to details
Excellent analytical and problem solving skills
Strong project management and communications skills
Strong process focus/ mindset
Demonstrated ability to manage multiple priorities
Demonstrated influencing and negotiation skills
Strong self starter, able to drive initiatives
Enjoying working with numbers
Fluency in English (spoken and written)
Fluent in at least one local language. French
(spoken and written) mandatory for DRC
How to Apply: 
All suitably
qualified candidates should visit the web link below and create a profile on
the NFT Consult website by entering their e-mail addresses. Please visit web
link below and click Apply now if convinced you have the job requirements. The
applications/CVs should be prepared in English and submitted in either MS Word
or PDF format will be considered.

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