Diageo Jobs – National Off trade Channel Manager

Organisation: Diageo
Reports To: Sales Director
Kampala, Uganda

About Us:
EABL operates within a
multi cultural, multi national, multi currency environment. EABL comprises five
business units: KBL, EAML, CGI,SBL and UBL. UBL is further categorised into
Demand and Supply. The Supply business is involved in production of beer and
spirits. The Demand business is involved in marketing and pushing the product
to consumers.
This role is located within the Demand Sales business. The KAM is the high level
contact between UBL and it’s key accounts and will be the “Push” Element in
driving profits/NSV, volumes / brand growth. Role is also pivotal in driving
trade innovation & creativity in key channels. The role has no contact and
interaction with distributors and deals with off trade and future consumption.
This role requires that the job holder is 100% field based in DIVISIONS, with
long periods unsupervised and extensive travelling with an occasional night
away from home. The job holder works closely with the Divisional Team Leaders
and the Sales Director

Market Complexity:
EABL operates in a very competitive environment that has seen the entrant of
new players in the total alcohol category. This necessitates the need for
pro-active business approach. EABL is dominant player in the Total Beverage
Alcohol business. Various channels are important in distribution and availing
the beer to consumers. Trade partnership is also crucial in ensuring that
service to consumers is top notch in exceeding consumer expectations.
There is increased threat
from up and coming players in both beer and spirits especially in the lower and
upper end market. The nature of competitors is complex with both illegal and
established players operating within a market that has regulatory challenges.
The outlets are more demanding, as they become more of profit units/driven vs.
Regulatory – Wide range of
regulatory gaps and operators who rarely play within the set regulations,
illicit brews, tax compliance.
Cultural – The alcohol market has a growing base of brews and locally made
drinks that do not conform to set standards
 The job holder will manage All Take home trade
channels, All supermarkets & Convenient Stores, AFCOs, Duty Frees, Hotels,
Clubs & Style bars and manage the development and execution of Key
Accounts’ plans to achieve mutually defined objectives, profits/NSV and brand
growth targets.
Duties and Responsibilities:
  • Develop
    Key Accounts Management Program and Business Plans with Distributor owners
    / with KPIs maximizing our RTM value chain and working to drive both
    volume “Push and “Pull” within both distributors and at the retail end
  • Define
    and deliver stretching Key Accounts business plans and the strategy for
    their implementation around a total alcohol, one portfolio approach
  • Identify
    emerging trade trends and insights. Able to build activity plans at Key
    Accounts level and innovatively implement at retail
  • Ability
    to work cross functionally within KBL both beer and spirits
  • Build
    KA and ABP training and development plans in conjunction with sales
    training (one portfolio beer and spirits)
  • Develop
    CDOS plans and activities matching brands with opportunities
  • Ensure
    compliance with safety requirements at the work environment.
Skills and Experience:
  • The
    applicant should hold a Bachelors degree in a business related field or
  • A minimum of five years experience with 2 years as Area Business Partner
    or Customer Relationship Representation
to Apply:
All those interested in
this vacancy should visit the web link below; http://jobs.brassring.com/tgwebhost/jobdetails.aspx?partnerid=11729&siteid=208&jobid=2169584
Please abide by the
instructions to Apply.
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