Head of Insights – Smile Communications

Job Title: Head of Insights
Reports to: OPCO Head of Marketing
About Smile:  
Our client Smile Communications (U) Ltd is bringing about an internet revolution to Uganda with the introduction of its 4G LTE super fast, high quality and reliable internet access services. Smile is the only ISP in Uganda and only the 3rd in Africa offering 4G LTE and is looking for a number of highly experienced, talented and committed individuals to join their team. Smile is an equal opportunity employer.
Key Duties and Responsibilities:
·         Implement the set of common approaches and standards (blueprint) agreed by Group in order to generate a deep understanding of the market we operate in (business intelligence) as well as actionable customer insights enabling superior commercial performance:
·         Market intelligence: competition, geo-marketing, socio-demographics, etc.
·         Market research: recurring (e.g. brand health tracking, customer satisfaction, customer advocacy/ Net Promoter Score,  quality of gross adds, churn) and ad-hoc (e.g. focus groups, special topics).
·         Data mining: recurring (e.g. quality of gross adds, churn, post launch analyses) and ad hoc (special topics).
·         In close coordination with Group, adapt the Smile Insights Blueprint to local priorities and circumstances without compromising on the most important KPIs which must be comparable across market boundaries (i.e. same definition and methodology).
·         Make sure Insights are not only being generated but also used to drive the business.
·         Develop market research and data mining capabilities in OPCO.
·         Help develop business cases to support commercial decisions.
·         Manage the applicable OPCO governance and approval processes relevant to the Insights function.
Qualifications, Skills & Experience:
·         University degree.
·         Fluent in English (spoken and written).
·         Command of French is mandatory in DRC.
·         10 years of experience in commercial roles with a minimum of 5 years in the telecom industry.
·         Strong experience in customer insights/ market research and data mining.
·         Experience should include a few years of operations (not HQ function).
·         Experience in developing business cases to support business decisions.
·         Customer insights/ market research background.
·         Data mining background (incl. statistics).
·         Telecom background.
·         Sub-Saharan African experience is a must.
·         Strong organizational skills including a superior attention to details.
·         Excellent analytical and problem solving skills.
·         Strong project management and communications skills.
·         Strong process focus/ mindset.
·         Proven ability to manage multiple priorities simultaneously.
·         Strong self starter, able to drive initiatives independently.
How to Apply:
Please follow the instructions as stated below as failure to do so could lead to disqualification.
1. Send an Application letter and CV/Resume.
2. Merge these two documents into one document in either word or pdf format.
3. Do not attach or send any scanned documents, these are sometimes too large for our inbox.
4. Include the job title and/or reference number in the subject line of the email address   and send your application by email to smilejobs@nftconsult.com
5. Only successful candidates will be contacted. For all other inquiries please contact our offices directly
Deadline: 2nd January, 2013
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